Collection of Personal Information
MySilkway does not sell, share or trade customer’s personal information collected online with third parties.
Personal information collected online will only be disclosed within our corporate group and to third parties for the purposes for which it was collected, as authorised and consented by you. For example, the conduct of a sales transaction of a product of your choice on our website.
When you register a MySilkway account, the personal information we collect may include your:
- Email Address
- Mobile Phone Number
When you make a purchase on the MySilkway website, the additional personal information we collect may include:
- Delivery Address
- Billing Address
- Telephone Number
- Payment Preference
The mandatory personal information we collect from you will be used and/or shared within our corporate group and to third parties for one or the following purposes:
- To deliver products that you purchase from our website. For example, we may pass your name and address on to a third party such as our courier service company or supplier of choice in order to make delivery of the product to you;
- To inform and update you on the delivery of the product and for customer support purposes;
- To provide you with relevant product information such as SKUs;
- To process your orders and to provide you with the services and information offered through our website and which you may request;
- To allow us to administer your registered account with us;
- To verify and carry out financial transactions in relation to payments you may make online. For example, payments that you make through our website will be processed by our appointed agent. Disclosure to these data processing agents such as that of our appointed agent in this context is necessary for the purpose of conducting the sales transaction that you have opted for.
- The non-mandatory personal information such as date of birth, gender are used to carry out research on our users’ demographics and for us to send you suggestion or information in the form of promotional emails which we think you may find useful, thereby, enhancing your experience when you visit our website. By providing us these non-mandatory personal information, you are deemed to have consented to be part of our research and to receiving suggestions or information as outlined above.
Subscription to our marketing and promotional materials
In addition to the personal information outlined above, when you register a MySilkway account with us, you shall be asked if you would like to subscribe to our marketing and or promotional materials from time to time. These marketing and or promotional materials may come from within our corporate group wholly or through affiliation with third parties. If you choose to so subscribe, you are deemed to have consented to us processing within our corporate group and or third parties your personal information for this purpose. You can always choose to unsubscribe from marketing information at any time by opting for the unsubscribe function within the electronic marketing material.
Accessing Actual Orders
Your actual order details may be stored with us but for security reasons, cannot be retrieved directly by us. However, you may access this information by logging into your account on the website. Here, you can view the details of your orders that have been completed, those which are open and those which are to be dispatched as well as administer your address details, billing details and any newsletter to which you may have subscribed. You undertake to treat the personal access data confidentially and not make it available to unauthorised third parties. We cannot assume any liability for any misuse of passwords unless this misuse is through our own fault.
Accessing and Updating Your Personal Information
You can access and update your personal information anytime by accessing your account on MySilkway website.
The tracking we implemented is based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting) and can collect information such as age, gender, interests and interaction with ads impressions.
Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
MySilkway and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to your website and across the Internet.
Security of Your Personal Information
MySilkway ensures that all information collected will be safely and securely stored. We protect your personal information by:
- Allowing access to personal information only via passwords;
- Maintaining technology products to prevent unauthorised computer access; and
- Securely destroying your personal information when it is no longer needed for our record retention purposes
MySilkway uses 128-bit SSL (Secure Sockets Layer) encryption technology when processing your financial details. 128-bit SSL encryption is approximated to take at least one trillion years to break, and is the industry standard.
Disclosure of Personal Information
We will not share your information with any other organisations other than our corporate group and those third parties directly related to and necessary for the purchase of products, delivery of the same and purpose for which you have authorised. In exceptional circumstances, MySilkway may be required to disclose personal information, such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health, or required by the law. MySilkway is committed to complying with the Personal Data (Privacy) Ordinance (Cap. 486), in particular, its policies as well as corresponding guidelines and orders.
If you believe that your privacy has been breached by MySilkway please contact Customer Service and we will resolve the issue.
Collection of Computer Data not necessarily Personal Information
When you visit MySilkway, our company servers will automatically record information that your browser and network connection sends whenever you visit a website. This data may include:
- Your computer's IP address
- Browser type
- Webpage you were visiting before you came to our website
- The pages within MySilkway that you visit
- The time spent on those pages, items and information searched for on our site, access times and dates, and other statistics
This information is collected for analysis and evaluation in order to help us improve our website and the services and products we provide. This data will not be used in association with any other personal information.
Complaints about breaches of privacy
If you are not satisfied with the way in which we handle your enquiry or complaint, please don't hesitate to contact Customer Service.