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Terms of Use

Last Updated: 17th December, 2018

Welcome to the mysilkway.com website. Please read these terms and conditions carefully. The following Terms of Use govern your use and access of the Platform (defined below) and the use of the Services. By accessing the Platform and/or using the Services, you agree to be bound by these Terms of Use. If you do not agree to these Terms of Use, do not access and/or use this Platform or the Services.

Access to and use of password protected and/or secure areas of the Platform and/or use of the Services are restricted to Customers with accounts only. You may not obtain or attempt to obtain unauthorised access to such parts of this Platform and/or Services, or to any other protected information, through any means not intentionally made available by us for your specific use. A breach of this provision may be an offence under the Crimes Ordinance, Telecommunications Ordinance and/or the Theft Ordinance of Hong Kong.

If you are below 18 years old: you must obtain consent from your parent(s) or legal guardian(s), their acceptance of these Terms of Use and their agreement to take responsibility for: (i) your actions; (ii) any charges associated with your use of any of the Services or purchase of Products; and (iii) your acceptance and compliance with these Terms of Use. If you do not have consent from your parent(s) or legal guardian(s), you must stop using/accessing this Platform and using the Services.

Definitions & Interpretation
Unless otherwise defined, the definitions and provisions in respect of interpretation set out in Schedule 1 will apply to these Terms of Use.
General use of Services and/or access of Platform
1. Guidelines to the use of Platform and/or Services: You agree to comply with any and all the guidelines, notices, operating rules and policies and instructions pertaining to the use of the Services and/or access to the Platform, as well as any amendments to the aforementioned, issued by us, from time to time. We reserve the right to revise these guidelines, notices, operating rules and policies and instructions at any time and you are deemed to be aware of and bound by any changes to the foregoing upon their publication on the Platform.
2. Restricted activities: You agree and undertake NOT to:
  1. impersonate any person or entity or to falsely state or otherwise misrepresent your affiliation with any person or entity;
  2. use the Platform or Services for illegal purposes;
  3. attempt to gain unauthorized access to or otherwise interfere or disrupt other computer systems or networks connected to the Platform or Services;
  4. post, promote or transmit through the Platform or Services any Prohibited Materials;
  5. interfere with another’s utilization and enjoyment of the Platform or Services;
  6. use or upload, in any way, any software or material that contains, or which you have reason to suspect that contains, viruses, damaging components, malicious code or harmful components which may impair or corrupt the Platform’s data or damage or interfere with the operation of another Customer’s computer or mobile device or the Platform or Services; and
  7. use the Platform or Services other than in conformance with the acceptable use policies of any connected computer networks, any applicable Internet standards and any other applicable laws.
3. Availability of Platform and Services: We may, from time to time and without giving any reason or prior notice, upgrade, modify, suspend or discontinue the provision of or remove, whether in whole or in part, the Platform or any Services and shall not be liable if any such upgrade, modification, suspension or removal prevents you from accessing the Platform or any part of the Services.
4. Right, but not obligation, to monitor content: We reserve the right, but shall not be obliged to:
  1. monitor, screen or otherwise control any activity, content or material on the Platform and/or through the Services. We may in our sole and absolute discretion, investigate any violation of the terms and conditions contained herein and may take any action it deems appropriate;
  2. prevent or restrict access of any Customer to the Platform and/or the Services;
  3. report any activity it suspects to be in violation of any applicable law, statute or regulation to the appropriate authorities and to co-operate with such authorities; and/or
  4. to request any information and data from you in connection with your use of the Services and/or access of the Platform at any time and to exercise our right under this paragraph if you refuse to divulge such information and/or data or if you provide or if we have reasonable grounds to suspect that you have provided inaccurate, misleading or fraudulent information and/or data.
5. Privacy Policy: Your use of the Services and/or access to the Platform is also subject to the Privacy Policy as set out at https://www.mysilkway.com/privacy
6. Terms & Conditions of Sale, Coupon Terms & Conditions and MySilkway Money and MySilkway Gift Card Terms and Conditions: Purchases of any Product would be subject to the Terms & Conditions of Sale as set out at https://www.mysilkway.com/terms/sales. If you use a Coupon, the Coupon Terms & Conditions as set out at https://www.mysilkway.com/terms/coupons would apply. If you use MySilkway Money or Gift Card, the MySilkway Money and Gift Card Terms and Conditions as set out at https://www.mysilkway.com/terms/money would apply.
7. Additional terms: In addition to these Terms of Use, the use of specific aspects of the Materials and Services, more comprehensive or updated versions of the Materials offered by us or our designated sub-contractors, may be subject to additional terms and conditions, which will apply in full force and effect.
Use of Services
1. Application of this Clause: In addition to all other terms and conditions of these Terms of Use, the provisions in this Clause 3 are the additional specific terms and conditions governing your use of the Services.
2. Restrictions: Use of the Services is limited to authorised Customers that are of legal age and who have the legal capacity to enter into and form contracts under any applicable law. Customers who have breached or are in breach of the terms and conditions contained herein and Customers who have been permanently or temporarily suspended from use of any of the Services may not use the Services even if they satisfy the requirements of this Clause 3.2.
3. General terms of use: You agree:
  1. to access and/or use the Services only for lawful purposes and in a lawful manner at all times and further agree to conduct any activity relating to the Services in good faith; and
  2. to ensure that any information or data you post or cause to appear on the Platform in connection with the Services is accurate and agree to take sole responsibility for such information and data.
4. Product description: While we endeavour to provide an accurate description of the Products, we do not warrant that such description is accurate, current or free from error.
5. Prices of Products:
  1. All Listing Prices are subject to taxes, unless otherwise stated. We reserve the right to amend the Listing Prices at any time without giving any reason or prior notice.
  2. The price of the Products payable by a Customer shall be the Listing Prices in US Dollars at the time at which the Order placed by the Customer is transmitted to Seller (through the Platform). Any other currencies shown are for convenient reference only and approximated based on recent exchange rates.
6. Third Party Vendors: You acknowledge that parties other than MySilkway (i.e. Third Party Vendors) list and sell Products on the Platform. Whether a particular Product is listed for sale on the Platform by MySilkway or a Third Party Vendor may be stated on the webpage listing that Product. For the avoidance of doubt, each agreement entered into for the sale of a Third Party Vendor’s Products to a Customer shall be an agreement entered into directly and only between the Third Party Vendor and the Customer.
Customers with MySilkway accounts
1. Username/Password: Certain Services that may be made available on the Platform may require creation of an account with us or for you to provide Personal Data. If you request to create an account with us, a Username and Password may either be: (i) determined and issued to you by us; or (ii) provided by you and accepted by us in our sole and absolute discretion in connection with the use of the Services and/or access to the relevant Platform. We may at any time in our sole and absolute discretion, request that you update your Personal Data or forthwith invalidate the Username and/or Password without giving any reason or prior notice and shall not be liable or responsible for any Losses suffered by or caused by you or arising out of or in connection with or by reason of such request or invalidation. You hereby agree to change your Password from time to time and to keep the Username and Password confidential and shall be responsible for the security of your account and liable for any disclosure or use (whether such use is authorised or not) of the Username and/or Password. You are to notify us immediately if you have knowledge that or have reason for suspecting that the confidentiality of the Username and/or Password has been compromised or if there has been any unauthorised use of the Username and/or Password or if your Personal Data requires updating.
2. Purported use/access: You agree and acknowledge that any use of the Services and/or any access to the Platform and any information, data or communications referable to your Username and Password shall be deemed to be, as the case may be:
  1. access to the relevant Platform and/or use of the Services by you; or
  2. information, data or communications posted, transmitted and validly issued by you.
  You agree to be bound by any access of the Platform and/or use of any Services (whether such access or use are authorised by you or not) and you agree that we shall be entitled (but not obliged) to act upon, rely on or hold you solely responsible and liable in respect thereof as if the same were carried out or transmitted by you. You further agree and acknowledge that you shall be bound by and agree to fully indemnify us against any and all Losses attributable to any use of any Services and/or or access to the Platform referable to your Username and Password.
Intellectual property
1. Ownership: The Intellectual Property in and to the Platform and the Materials are owned, licensed to or controlled by us, our licensors or our service providers. We reserve the right to enforce its Intellectual Property to the fullest extent of the law.
2. Restricted use: No part or parts of the Platform, or any Materials may be reproduced, reverse engineered, decompiled, disassembled, separated, altered, distributed, republished, displayed, broadcast, hyperlinked, mirrored, framed, transferred or transmitted in any manner or by any means or stored in an information retrieval system or installed on any servers, system or equipment without our prior written permission or that of the relevant copyright owners. Subject to Clause 5.3, permission will only be granted to you to download, print or use the Materials for personal and non-commercial uses, provided that you do not modify the Materials and that we or the relevant copyright owners retain all copyright and other proprietary notices contained in the Materials.
3. Trademarks: The Trademarks are registered and unregistered trademarks of us or third parties. Nothing on the Platform and in these Terms of Use shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use (including as a meta tag or as a “hot” link to any other website) any Trademarks displayed on the Services, without our written permission or any other applicable trademark owner.
Our limitation of responsibility and liability
1. No representations or warranties: The Services, the Platform and the Materials are provided on an “as is” and “as available” basis. All data and/or information contained in the Platform, the Services or the Materials are provided for informational purposes only. No representations or warranties of any kind, implied, express or statutory, including the warranties of non-infringement of third party rights, title, merchantability, satisfactory quality or fitness for a particular purpose, are given in conjunction with the Platform, the Services or the Materials. Without prejudice to the generality of the foregoing, we do not warrant:
  1. the accuracy, timeliness, adequacy, commercial value or completeness of all data and/or information contained in the Platform, the Services or the Materials;
  2. that the Platform, the Services or that any of the Materials will be provided uninterrupted, secure or free from errors or omissions, or that any identified defect will be corrected;
  3. that the Platform, the Services or the Materials are free from any computer virus or other malicious, destructive or corrupting code, agent, program or macros; and
  4. the security of any information transmitted by you or to you through the Platform or the Services, and you accept the risk that any information transmitted or received through the Services or the Platform may be accessed by unauthorised third parties and/or disclosed by us or our officers, employees or agents to third parties purporting to be you or purporting to act under your authority. Transmissions over the Internet and electronic mail may be subject to interruption, transmission blackout, delayed transmission due to internet traffic or incorrect data transmission due to the public nature of the Internet.
2. Exclusion of liability: MySilkway Indemnitees shall not be liable to you for any Losses whatsoever or howsoever caused (regardless of the form of action) arising directly or indirectly in connection with:
  1. any access, use and/or inability to use the Platform or the Services;
  2. reliance on any data or information made available through the Platform and/or through the Services. You should not act on such data or information without first independently verifying its contents;
  3. any system, server or connection failure, error, omission, interruption, delay in transmission, computer virus or other malicious, destructive or corrupting code, agent program or macros; and
  4. any use of or access to any other website or webpage linked to the Platform, even if we or our officers or agents or employees may have been advised of, or otherwise might have anticipated, the possibility of the same.
3. At your own risk: Any risk of misunderstanding, error, damage, expense or Losses resulting from the use of the Platform is entirely at your own risk and we shall not be liable therefor.
Hyperlinks, alerts and advertising
1. Hyperlinks: For your convenience, we may include hyperlinks to other websites or content on the Internet that are owned or operated by third parties. Such linked websites or content are not under our control and we are not liable for any errors, omissions, delays, defamation, libel, slander, falsehood, obscenity, pornography, profanity, inaccuracy or any other objectionable material contained in the contents, or the consequences of accessing, any linked website. Any hyperlinks to any other websites or content are not an endorsement or verification of such websites or content and you agree that your access to or use of such linked websites or content is entirely at your own risk.
2. Advertising: We may attach banners, java applets and/or such other materials to the Platform for the purposes of advertising our or our Third Party Vendors’ products and/or services. For the avoidance of doubt, you shall not be entitled to receive any payment, fee and/or commission in respect of any such advertising or other promotional materials.
Your submissions and information
1. Submissions by you: You grant us a non-exclusive licence to use the materials or information that you submit to the Platform and/or provide to us, including but not limited to, questions, reviews, comments, and suggestions (collectively, “Submissions”). When you post comments or reviews to the Platform, you also grant us the right to use the name that you submit or your Username in connection with such review, comment, or other content. You shall not use a false e-mail address, pretend to be someone other than yourself or otherwise mislead us or third parties as to the origin of any Submissions. We may, but shall not be obligated to, publish, remove or edit your Submissions.
2. Consent to receive e-mails: You consent to and authorise the use by us of any information provided by you (including Personal Data) for the purposes of sending informational and promotional e-mails to you. Your agreement to the provisions of this Clause 8.2 shall constitute your consent for the purpose of the provisions of any spam control laws (whether in Hong Kong or elsewhere). You may subsequently opt out of receiving promotional e-mails by clicking on the appropriate hyperlink in any promotional e-mail.
3. Privacy Policy: You acknowledge that you have read and agree to the Privacy Policy at https://www.mysilkway.com/privacy and consent to our collection, use and disclosure of your Personal Data for the purposes as set out in the Privacy Policy.
Termination
1. Termination by us: In our sole and absolute discretion, we may with immediate effect upon giving you notice, terminate your use of the Platform and/or Services and/or disable your Username and Password. We may bar access to the Platform and/or Services (or any part thereof) for any reason whatsoever, including a breach of any of these Terms of Use or where if we believe that you have violated or acted inconsistently with any terms or conditions set out herein, or if in our opinion or the opinion of any regulatory authority, it is not suitable to continue providing the services relating to the Platform.
2. Termination by you: You may terminate these Terms of Use by giving seven days’ notice in writing to us.
Notices
1. Notices from us: All notices or other communications given to you if:
  1. communicated through any print or electronic media as we may select will be deemed to be notified to you on the date of publication or broadcast; or
  2. sent by post or left at your last known address will be deemed to be received by you on the day following such posting or on the day when it was so left.
2. Notices from you: You may only give notice to us in writing sent to our designated address or e-mail address, and we shall be deemed to have received such notice only upon receipt. While we endeavour to respond promptly to notices from you, we cannot guarantee that we will always respond with consistent speed.
3. Other modes: Notwithstanding Clauses 10.1 and 10.2, we may from time to time designate other acceptable modes of giving notices (including but not limited to e-mail or other forms of electronic communication) and the time or event by which such notice shall be deemed given.
General
1. Cumulative rights and remedies: Unless otherwise provided under these Terms of Use, the provisions of these Terms of Use and our rights and remedies under these Terms of Use are cumulative and are without prejudice and in addition to any rights or remedies we may have in law or in equity, and no exercise by us of any one right or remedy under these Terms of Use, or at law or in equity, shall (save to the extent, if any, provided expressly in these Terms of Use or at law or in equity) operate so as to hinder or prevent our exercise of any other such right or remedy as at law or in equity.
2. No waiver: Our failure to enforce these Terms of Use shall not constitute a waiver of these terms, and such failure shall not affect the right later to enforce these Terms of Use. We would still be entitled to use our rights and remedies in any other situation where you breach these Terms of Use.
3. Severability: If at any time any provision of these Terms of Use shall be or shall become illegal, invalid or unenforceable in any respect, the legality, validity and enforceability of the remaining provisions of this Agreement shall not be affected or impaired thereby, and shall continue in force as if such illegal, invalid or unenforceable provision was severed from these Terms of Use.
4. Rights of third parties: A person or entity who is not a party to these Terms of Use shall have no right under the Contracts (Rights of Third Parties) Ordinance (Cap. 623) of Hong Kong or any similar legislation in any jurisdiction to enforce any term of these Terms of Use, regardless of whether such person or entity has been identified by name, as a member of a class or as answering a particular description. For the avoidance of doubt, nothing in this Clause shall affect the rights of any permitted assignee or transferee of these Terms of Use.
5. Governing law: Use of the Platform and/or the Services and these Terms of Use shall be governed by and construed in accordance with Hong Kong law and you hereby submit to the exclusive jurisdiction of the Hong Kong courts.
6. Injunctive relief: We may seek immediate injunctive relief if we make a good faith determination that a breach or non-performance is such that a temporary restraining order or other immediate injunctive relief is the only appropriate or adequate remedy.
7. Amendments: We may by notice through the Platform or by such other method of notification as we may designate (which may include notification by way of e-mail), vary the terms and conditions of these Terms of Use, such variation to take effect on the date we specify through the above means. If you use the Platform or the Services after such date, you are deemed to have accepted such variation. If you do not accept the variation, you must stop access or using the Platform and the Services and terminate these Terms of Use. Our right to vary these Terms of Use in the manner aforesaid will be exercised with may be exercised without the consent of any person or entity who is not a party to these Terms of Use.
8. Correction of errors: Any typographical, clerical or other error or omission in any acceptance, invoice or other document on our part shall be subject to correction without any liability on our part.
9. Currency: Money references under these Terms of Use shall be in US Dollars.
10. Language: In the event that these Terms of Use is executed or translated in any language other than English (“Foreign Language Version”), the English language version of these Terms of Use shall govern and shall take precedence over the Foreign Language Version.
11. Entire agreement: These Terms of Use shall constitute the entire agreement between you and us relating to the subject matter hereof and supersedes and replaces in full all prior understandings, communications and agreements with respect to the subject matter hereof.
12. Binding and conclusive: You acknowledge and agree that any records (including records of any telephone conversations relating to the Services, if any) maintained by us or our service providers relating to or in connection with the Platform and Services shall be binding and conclusive on you for all purposes whatsoever and shall be conclusive evidence of any information and/or data transmitted between us and you. You hereby agree that all such records are admissible in evidence and that you shall not challenge or dispute the admissibility, reliability, accuracy or the authenticity of such records merely on the basis that such records are in electronic form or are the output of a computer system, and you hereby waive any of your rights, if any, to so object.
13. Sub-contracting and delegation: We reserve the right to delegate or sub-contract the performance of any of our functions in connection with the Platform and/or Services and reserve the right to use any service providers, subcontractors and/or agents on such terms as we deem appropriate.
14. Assignment: You may not assign your rights under these Terms of Use without our prior written consent. We may assign our rights under these Terms of Use to any third party.
15. Force Majeure: We shall not be liable for non-performance, error, interruption or delay in the performance of its obligations under these Terms of Use (or any part thereof) or for any inaccuracy, unreliability or unsuitability of the Platform's and/or Services’ contents if this is due, in whole or in part, directly or indirectly to an event or failure which is beyond our reasonable control.

Schedule 1

Definitions and Interpretation

Definitions. Unless the context otherwise requires, the following expressions shall have the following meanings in these Terms of Use:
1. “Customer” has the same meaning as in the Terms & Conditions of Sale.
2. “Intellectual Property” means all copyright, patents, utility innovations, trade marks and service marks, geographical indications, domain names, layout design rights, registered designs, design rights, database rights, trade or business names, rights protecting trade secrets and confidential information, rights protecting goodwill and reputation, and all other similar or corresponding proprietary rights and all applications for the same, whether presently existing or created in the future, anywhere in the world, whether registered or not, and all benefits, privileges, rights to sue, recover damages and obtain relief or other remedies for any past, current or future infringement, misappropriation or violation of any of the foregoing rights.
3. “MySilkway Indemnitees” means MySilkway and all of its respective officers, employees, directors, agents, contractors and assigns.
4. “MySilkway”, “we”, “our” and “us” refer to MSW Trading Limited, a company incorporated pursuant to the laws of Hong Kong under registration number 66324416 and having its registered address at RM 1820, 18/F Grandtech Centre, No. 8 On Ping Street, Shatin, NT, Hong Kong
5. “Listing Price” means the price of Products listed for sale to Customers, as stated on the Platform.
6. “Losses” means all penalties, losses, settlement sums, costs (including legal fees and expenses on a solicitor-client basis), charges, expenses, actions, proceedings, claims, demands and other liabilities, whether foreseeable or not.
7. “Materials” means, collectively, all web pages on the Platform, including the information, images, links, sounds, graphics, video, software, applications and other materials displayed or made available on the Platform and the functionalities or services provided on the Platform.
8. “Order” means your order for Products sent through the Platform in accordance with the Terms & Conditions of Sale.
9. “Password” refers to the valid password that a Customer who has an account with MySilkway may use in conjunction with the Username to access the relevant Platform and/or Services.
10. “Personal Data” means data, whether true or not, that can be used to identify, contact or locate you. Personal Data can include your name, e-mail address, billing address, shipping address, phone number and credit card information. “Personal Data” shall be deemed to include any data that you have provided to us when placing an Order, regardless of whether you have an account with us.
11. “Platform” means the web version of the website operated and/or owned by MySilkway which is presently located at the following URL: https://www.mysilkway.com
12. “Privacy Policy” means the privacy policy set out at https://www.mysilkway.com/privacy.
13. “Product” means a product (including any installment of the product or any parts thereof) available for sale to Customers on the Platform.
14. “Prohibited Material” means any information, graphics, photographs, data and/or any other material that:
  1. contains any computer virus or other invasive or damaging code, program or macro;
  2. infringes any third-party Intellectual Property or any other proprietary rights;
  3. is defamatory, libellous or threatening;
  4. is obscene, pornographic, indecent, counterfeited, fraudulent, stolen, harmful or otherwise illegal under the applicable law; and/or
  5. is or may be construed as offensive and/or otherwise objectionable, in our sole opinion.
15. “Services” means services, information and functions made available by us at the Platform.
16. “Submission” is as defined in Clause 8.1 of these Terms of Use.
17. “Terms & Conditions of Sale” means the terms and conditions governing a Customer’s purchase of the Products and are set out at https://www.mysilkway.com/terms/sales.
18. “Terms of Use” means the recitals, Clauses 1 to 11 and any Schedules to these terms and conditions.
19. “Trademarks” means the trademarks, service marks, trade names and logos used and displayed on the Platform.
20. “Username” refers to the unique login identification name or code which identifies a Customer who has an account with MySilkway.
21. “Coupon” means a coupon for credit which may be used by a Customer, subject to other terms and conditions, towards the payment of purchases on the Platform.
22. “Coupons Terms & Conditions” are set out at https://www.mysilkway.com/terms/coupons.
23. “you” and “your” refer to the individuals over the age of 18 or otherwise under the supervision of a parent or legal guardian.
Interpretation: Any reference in these Terms of Use to any provision of a statute shall be construed as a reference to that provision as amended, re-enacted or extended at the relevant time. In the Agreement, whenever the words “include”, “includes” or “including” are used, they will be deemed to be followed by the words “without limitation“. Unless expressly indicated otherwise, all references to a number of days mean calendar days, and the words “month” or “monthly” as well as all references to a number of months means calendar months. Clause headings are inserted for convenience only and shall not affect the interpretation of these Terms of Use. In the event of a conflict or inconsistency between any two or more provisions under these Terms of Use, whether such provisions are contained in the same or different documents, such conflict or inconsistency shall be resolved in favour of MySilkway and the provision which is more favourable to MySilkway shall prevail.

Privacy Policy

Last Updated: 17th December, 2018

Collection of Personal Information

MySilkway does not sell, share or trade customer’s personal information collected online with third parties.

Personal information collected online will only be disclosed within our corporate group and to third parties for the purposes for which it was collected, as authorised and consented by you. For example, the conduct of a sales transaction of a product of your choice on our website.

When you register a MySilkway account, the personal information we collect may include your:

Name
Email Address
Mobile Phone Number

When you make a purchase on the MySilkway website, the additional personal information we collect may include:

Delivery Address
Billing Address
Telephone Number
Payment Preference

The mandatory personal information we collect from you will be used and/or shared within our corporate group and to third parties for one or the following purposes:

To deliver products that you purchase from our website. For example, we may pass your name and address on to a third party such as our courier service company or supplier of choice in order to make delivery of the product to you;
To inform and update you on the delivery of the product and for customer support purposes;
To provide you with relevant product information such as SKUs;
To process your orders and to provide you with the services and information offered through our website and which you may request;
To allow us to administer your registered account with us;
To verify and carry out financial transactions in relation to payments you may make online. For example, payments that you make through our website will be processed by our appointed agent. Disclosure to these data processing agents such as that of our appointed agent in this context is necessary for the purpose of conducting the sales transaction that you have opted for.
The non-mandatory personal information such as date of birth, gender are used to carry out research on our users’ demographics and for us to send you suggestion or information in the form of promotional emails which we think you may find useful, thereby, enhancing your experience when you visit our website. By providing us these non-mandatory personal information, you are deemed to have consented to be part of our research and to receiving suggestions or information as outlined above.

Subscription to our marketing and promotional materials

In addition to the personal information outlined above, when you register a MySilkway account with us, you shall be asked if you would like to subscribe to our marketing and or promotional materials from time to time. These marketing and or promotional materials may come from within our corporate group wholly or through affiliation with third parties. If you choose to so subscribe, you are deemed to have consented to us processing within our corporate group and or third parties your personal information for this purpose. You can always choose to unsubscribe from marketing information at any time by opting for the unsubscribe function within the electronic marketing material.

Accessing Actual Orders

Your actual order details may be stored with us but for security reasons, cannot be retrieved directly by us. However, you may access this information by logging into your account on the website. Here, you can view the details of your orders that have been completed, those which are open and those which are to be dispatched as well as administer your address details, billing details and any newsletter to which you may have subscribed. You undertake to treat the personal access data confidentially and not make it available to unauthorised third parties. We cannot assume any liability for any misuse of passwords unless this misuse is through our own fault.

Accessing and Updating Your Personal Information

You can access and update your personal information anytime by accessing your account on MySilkway website.

The tracking we implemented is based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting) and can collect information such as age, gender, interests and interaction with ads impressions.

Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

MySilkway and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to your website and across the Internet.

Security of Your Personal Information

MySilkway ensures that all information collected will be safely and securely stored. We protect your personal information by:

Allowing access to personal information only via passwords;
Maintaining technology products to prevent unauthorised computer access; and
Securely destroying your personal information when it is no longer needed for our record retention purposes

MySilkway uses 128-bit SSL (Secure Sockets Layer) encryption technology when processing your financial details. 128-bit SSL encryption is approximated to take at least one trillion years to break, and is the industry standard.

Disclosure of Personal Information

We will not share your information with any other organisations other than our corporate group and those third parties directly related to and necessary for the purchase of products, delivery of the same and purpose for which you have authorised. In exceptional circumstances, MySilkway may be required to disclose personal information, such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health, or required by the law. MySilkway is committed to complying with the Personal Data (Privacy) Ordinance (Cap. 486), in particular, its policies as well as corresponding guidelines and orders.

If you believe that your privacy has been breached by MySilkway please contact Customer Service and we will resolve the issue.

Collection of Computer Data not necessarily Personal Information

When you visit MySilkway, our company servers will automatically record information that your browser and network connection sends whenever you visit a website. This data may include:

Your computer's IP address
Browser type
Webpage you were visiting before you came to our website
The pages within MySilkway that you visit
The time spent on those pages, items and information searched for on our site, access times and dates, and other statistics

This information is collected for analysis and evaluation in order to help us improve our website and the services and products we provide. This data will not be used in association with any other personal information.

Changes to the Privacy Policy

MySilkway reserves the right to modify and change the Privacy Policy at any time. Any changes to this policy will be published on our website. You should check this Policy each time you access our website so as to be aware of the most recent applicable version of the Policy.

Complaints about breaches of privacy

If you are not satisfied with the way in which we handle your enquiry or complaint, please don't hesitate to contact Customer Service.

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